Take it from Jack Billings: The life you've always wanted is just one great deal away.

Funny how doing what's best for those we love sometimes means saying goodbye to them.

When a customer gets cold feet (and they all do), what they're really saying is: How much do you care?

Your product can take on a life of its own with the right pitch, crowd, and moment. Then you just buckle up and enjoy the ride—and profits.

You can't give your customers everything, but you can make them believe that what you're giving them is all they'll ever need.