Believing that she will lose her eternal happiness if she cannot meet with her first love, Ada falls in love with Rüzgar, who confronts her at university and needs Turkish citizenship in order not to go back to his country, and proposes to her. The only purpose of this marriage for Rüzgar is to get citizenship, and for Ada, marrying her first love is to beat her luck. On this happiest day for Rüzgar to receive citizenship, Ada got into an argument with the founder and editor-in-chief of the popular social content platform Bizdeböyle.net, who came to the cafe where she worked. This argument resulted in her being fired. When Ada goes to the company where she works to see Rüzgar, her whole world falls apart when she sees him and her colleague Tuğçe... In order for Ada to win Rüzgar back, she has to get a job at Bora's company and for this, she has to make herself accepted by Bora, a man she hates who is very difficult to please unless you know him better. Will Ada be able to do this?

Ada is very disappointed when Rüzgar proposes to Tuğçe, and she decides to focus on her career and win the favor of Bora. On the other hand, Ali expresses his doubts that Bora is interested in Ada. Bora, who firmly rejects Ali's suspicions, acts contrary to Ada in order to distance himself from her and asks her to stay away from his personal affairs. Ada cannot understand this strict attitude of Bora and hangs on to her work with all her might. Worried that Bora will fire her, she asks Tuğçe for help. Bora, on the other hand, makes a surprise meeting with his ex-girlfriend Fulya. Ada and Tuğçe follow Bora to the meeting place. An unexpected tension arises between Ada and Fulya at the restaurant. As Bora tries to escape, he constantly finds Ada in front of him, while Elif's fondness for Ada will cause Ada to go to Bora's house more often.

While Bora is looking for topics for new content, Ada comes up with the idea of a 'white marriage'. Bora likes Ada's idea very much and asks both Tuğçe and Ada to prepare a series of articles. Tuğçe warns Ada not to write the text, but Ada challenges her. Meanwhile, Tuğçe goes to the immigration office to research for the articles. There, she meets a person who knows Ada and Rüzgar closely. Ada and Rüzgar are forced to cooperate in the face of the danger of their secret being exposed. Ada works tirelessly to make good use of this opportunity to showcase her writing skills. When Tuğçe realizes that Ada will not give up writing, she puts her plans into action. Thus, the rivalry between Ada and Tuğçe transcends into hostility. On the day they will deliver the texts to Bora, Ada confronts Tuğçe's dark side.

Bora, seeing Rüzgar in Ada's House, leaves without waiting for an explanation. Ada goes after Bora and tries to explain the situation, but clearing Bora's suspicions will not be easy for Ada. Trying to find out the source of the 'white marriage' article, Celal wants to visit the company and meet with Tuğçe. Celal meets Bora when he cannot find Tuğçe. What Celal, who has increased his visits to the company, does not know is that Ada and Rüzgar work there. The Bizdeboyle.net team decides to go to a relationship camp to research for a new article. Bora, Ada, Tuğçe, and Rüzgar join the relationship camp for two days to observe. Little jealousy arises between Bora and Ada, who go to the camp as a couple. Feeling remorseful for not being honest with Bora, Ada decides to tell the truth. Will Ada gather her courage and confess her past with Rüzgar to Bora?

Celal's arrival at the company makes things quite complicated for Ada. Ada is tired of trying not to reveal the facts and is on the verge of a difficult decision. Feeling guilty for the lies she's told Bora, Ada decides to quit her job. Bora is shaken by Ada's sudden decision and begins to question the reason behind her giving up her dreams in a snap. As Ada begins her search for work, Bora, who has lost trust in Ada, orders her to be cut off from the company. Is Ada, who is faced with a difficult test between her dreams and her reality, going to tell Bora the real reason for quitting? On the other hand, Celal visits Ada's house to observe the marriage of Ada and Rüzgar. Ada and Rüzgar have to do what Celal wants to handle the situation.

Bora is not satisfied with the reason Ada gave for their separation and tries to learn the truth of the matter. Because Ada cannot tell the truth, she claims the bad luck of the women in her family. Thus, she wants to distance herself from Bora, but Bora neither believes in this superstition nor does he want to give up on Ada. While trying to break Ada's superstition, Bora announces their relationship in the middle of the company. Ada and Bora's relationship creates a bombshell effect both in the company and at home. Pressed by Tuğçe and her aunt Nergis, Ada resorts to various ways to resist her feelings and convince Bora. However, the 'Baht Oyunu' will create unexpected results.

Ada is confused about what to do in the face of an intruder who appears at the door at a romantic moment. While Bora questions the reason for Celal's visit, it becomes difficult for Ada to hide the truth. Not wanting to keep their relationship secret, Bora tries to talk to Ada's family. While Nergis is doing her best to prevent this relationship, Rüzgar and Tuğçe's plans to separate Ada and Bora come into play. Realizing that Ada will not leave Bora, Nergis invites Rüzgar for dinner and tries to put Rüzgar in Ada's mind. Will the love of the couple, who go through a difficult test, be able to stand against all these obstacles?