After rationing ended, the consumer society was born. Britons were able to fill their homes with a variety of electrical goods.

In the 1960s, a whole generation let their imaginations run wild to break all the rules of interior design, liberating themselves from the formality of their parents' lifestyles. The accent was on fun, with revolutionary ideas such as paper chairs, inflatable furniture, and waterbeds. Towards the end of the decade, psychedelia and the hippie movement heralded the arrival of ethnic influences and a softer, textual look in homes.