It seems just another ordinary day for Alfonso, a sensitive and caring married man who sells watches for a living. But an unexpected phone call from his father Giacomo makes him rethink his plans: after a heart attack, his father needs someone to cover for him at work. Alfonso will find out, though, that his father's job is a very peculiar one.

More and more enthusiastic about his new life as a gigolo, Alfonso devotes himself to a new client, Adele, even if things don’t go as planned. Meanwhile, Giacomo asks Father Luigi to go to Gubbio with him to meet someone very special, without his son knowing. In the meantime, Margherita doesn't seem very convinced of her life choices.

Alfonso is now riding the crest of a wave: he enjoys being a gigolo and he feels ready for whatever may come… or maybe not, as his new client, Marta, drags him into a crazy, adventurous night where nothing is as it seems. In the meantime, while Giacomo has to deal with Laura’s return, Adele’s grandson tries to get his hands on her inheritance.