Paul Broadbent — Executive Producer

Episodes 24

Highlands Corporate Away Day

0%
February 1, 20241h 2m
18x1

Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

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Cheesecakes

0%
February 8, 202458m
18x2

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.

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Virtual Escape Rooms

0%
February 15, 202458m
18x3

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.

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Discount Buying

40%
February 22, 202459m
18x4

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.

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Formula E

50%
February 29, 202458m
18x5

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.

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Cereal

50%
March 7, 202458m
18x6

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

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Budapest Tourism

60%
March 14, 202458m
18x7

Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.

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XBUS Advertising

40%
March 21, 202458m
18x8

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.

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TV Selling

70%
March 28, 202459m
18x9

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.

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Vegan Alternative to Cheese

60%
April 4, 202458m
18x10

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.

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Interviews

40%
April 11, 202458m
18x11

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.

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The Final & You’re Hired!

30%
Season Finale
April 18, 202458m
18x12

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.

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Austria Tours

70%
January 30, 20251h 1m
19x1

For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish negotiations mean it’s auf wiedersehen for one candidate.

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Virtual Pop Star

60%
February 6, 202558m
19x2

This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and mediocre music leads to one candidate being declared a flop.

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Discount Buying

60%
February 13, 202558m
19x3

It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. After a comedy of errors, tragedy strikes for one candidate.

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Crops to Cash

40%
February 20, 202558m
19x4

The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean that when they return to the boardroom, another candidate is given the chop.

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Easter Eggs

40%
February 27, 202558m
19x5

The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled branding lead Lord Sugar to crack down on another candidate.

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Turkey Corporate Hospitality

40%
March 6, 202558m
19x6

The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substandard service result in another candidate being fired.

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Kids' Banking

60%
March 13, 202559m
19x7

The teams design a kids' banking app and accompanying money box to pitch to industry experts, but an absence of education and disjointed designs lead to one candidate being fired.

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Hot Sauce

100%
March 20, 202559m
19x8

This week, candidates create and advertise their own hot sauce to pitch to experts. Basic branding, absurd adverts and critical errors lead to a shock result in the boardroom.

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TV Selling

0%
March 27, 202559m
19x9

It’s the return of the iconic TV shopping task, where candidates select products before selling live to the nation on one of the country’s leading shopping channels.

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Fashion

60%
April 3, 202558m
19x10

The candidates launch an environmentally conscious fashion brand, but after risky style choices and run-of-the-mill designs, another candidate is sent packing.

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Interviews

50%
April 10, 202558m
19x11

Week eleven, familiar faces return to do a deep dive into the business plans of the final five. The pressure is on as naive numbers and preposterous plans are revealed.

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The Final

60%
Season Finale
April 17, 202559m
19x12

The two finalists come head-to-head as they launch their businesses and pitch to Lord Sugar for the chance to become his next business partner and win the £250,000 investment.

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