Zoe has conflicted feelings about seeing her estranged father, world-renowned surgeon Ethan Hart, who has agreed to travel to Bluebell to perform surgery on George’s father as a favor to Zoe. Fearful of losing George, Lemon decides she must befriend Zoe in order to prevent her from telling George about Lemon’s affair with Lavon. Meanwhile, to celebrate the 30th anniversary of the Rammer Jammer, the owner hosts a signature cocktail contest between Wade and Shelley.

Zoe is trying hard to stay away from Wade, but when Rose enlists her help in throwing the first BlueBellapalooza, she is forced to ask Wade to convince his old band mate to be the musical act on short notice. Wade convinces George to start playing the field and agrees to be his wingman, but when Wade stands him up, he decides to follow the seemingly questionable advice solo. Meanwhile, Brick tries to trick Lemon into working for him, but she is determined to keep her waitressing job, that is until one of her customers ends up needing medical attention.

After Zoe treats the high school football team, she learns that Max, who happens to be Rose’s new crush, has become infatuated with Zoe instead.

With Lavon preoccupied with his personal life, he lets his Mayoral duties slip at the worst time, as BlueBell’s Pioneer Day is fast approaching and a reporter from Southern Living magazine is in town. Seeing that he needs help, Zoe and Wade volunteer to help him out by playing BlueBell’s “Founding Couple.” Zoe is also trying a new tact when it comes to her relationship with Wade, which has her taking on many new projects. Lemon and AnnaBeth devise a plan to get Lavon to let them cater the First Feast, in order to get some publicity for their new business. Meanwhile, George gives advice to Brick on how to handle his new relationship.

When George’s parents come to visit, they are thrown when they meet his new girlfriend, Tansy, and George’s mother devises a plan that forces George and Zoe to address their feelings for one another. Lemon discovers that Brick has a secret girlfriend and is shocked when she finds out who it is. Meanwhile, Annabeth is smitten with a charming British visitor to the town, but Lavon grows suspicious of him and is determined to uncover his real identity.

When Zoe is alerted by the Health Department about a flu epidemic heading towards BlueBell, she is forced to put the town on lockdown. Because of the quarantine, Wade is forced to stay at his ex-girlfriends house causing Zoe to become jealous. Lemon’s plan for the perfect night with Walt goes awry when she begins to feel under the weather. Meanwhile, George finds himself roped into directing Lavon’s tourism commercial about BlueBell’s small-town charm, but it seems Lavon, is more preoccupied with his co-star than his commercial.

Wade is excited to compete in the Battle of The Bands competition so he can use the prize money to open up his own bar, but Zoe’s suggestion that George play in the band ultimately backfires. Lemon finds herself alone for the weekend until she talks Magnolia (Claudia Lee) into some sisterly bonding. Meanwhile, Lavon, who has seemingly given up on love, agrees to help Tom (Ross Philips) with his relationship, which in turn opens his eyes to his own future.

With the sudden nuptials of Wanda and Tom in BlueBell, Zoe agrees to be maid of honor, which entails the difficult job of watching Wanda’s crafty mother. Zoe uses her wedding duties to try to avoid the awkwardness between her and Wade, but has a feeling something is wrong. Lemon faces the memory of being left at the altar and decides to take matters into her own hands. Meanwhile, Lavon hears about the neighboring town trying to build a shopping mall next to their local beach and he enlists George’s help to fight it, but an unexpected side of George rears its ugly head.

Lavon’s big plans of making BlueBell a Spring Break destination hits a roadblock when the competing town tries to lure the partiers away. With the help of Ruby Jeffries, Lavon creates a competition that is bound to attract some attention. Eager to join in some much-deserved fun, Zoe agrees to give partying a try with Jonah, but seeing them together makes George jealous. Wade and Lemon decide to compete in Lavon’s contest in order to win the grand prize to buy the Rammer Jammer, which they have learned is for sale. Meanwhile, Brick has been acting odd and when everyone begins to notice they force him to seek treatment.

When the town decides to put on a performance of Shakespeare's most iconic scenes, George and Zoe refuse to play Romeo and Juliet, but eventually agree just to prove to everyone that they are over each other. Lemon and Wade are excited about taking over the reigns at the Rammer Jammer, but things come to a halt when they lose all the staff two days before opening. Meanwhile, Brick decides to offer a week of free counseling to everyone in BlueBell and winds up helping the two most unlikely people, but in his effort to help others he learns a secret he has been keeping from himself.

After spending the summer in New York City, Zoe is ready to make her move more permanent, but first she must return to BlueBell for one last thing. Upon her return Zoe, discovers that no one in town is very happy to see her, except for Lavon. Desperate for Brick to give her a good reference, she agrees to help him track down George and get him to resurrect the Founders Day parade that has been canceled. Needing to find George quickly, Zoe enlists Lemon’s help but accidentally discovers Lemon is hiding a dirty little secret. Meanwhile, Lemon also devises a plan to help Wade save face in front of Zoe.

Zoe tries to improve the town's perception of Joel; George is pleasantly surprised with Lynly; Lavon is desperate to be part of the Gazebos of Alabama calendar.

Zoe beings to grow leery of how much time Joel and Wade hang out, especially when it begins to interfere with Joel's writing. Ready to blame it all on Wade, Zoe does her best to entice Joel back into writing. Lavon is using the excuse of coaching his track team to avoid talking to AnnaBeth. Meanwhile, Lemon encourages Brick to start dating again. George and Lynly discuss whether they want to talk to Lavon about their feelings for each other.

Zoe reluctantly agrees to allow Joel to throw her a birthday party at Lavon's to help cheer him up, but things go awry when her mom surprises her with a visit. Vivian wants to meet Wade's dad, but Wade is leery of how she might react. AnnaBeth gets an interesting request from the Belles that she was not expecting but, in light of recent developments might be the perfect distraction for her. Meanwhile, George is determined to prove to Tansy that his nemesis Scooter McGreevy has not changed and is fooling everyone.

Zoe and Joel are frustrated by all the snags they keep running into while trying to remodel their new home. Rose persuades Lavon to agree that BlueBell will be sister cities with a town in France. Lemon convinces George to help her out with a business venture, but in order for things to go smoothly, Wade has to play peacemaker. Meanwhile, Brick sees an opportunity to become BlueBell's Man of the Year, but he soon discovers he has some tough competition.

Zoe finds herself in the middle of Wade and Vivian’s relationship, putting her in an awkward position. Things between Lavon and AnnaBeth are getting worse and starting to affect the town. Lemon is upset when she receives a less-than-perfect health inspection grade and devises a plan to get it changed. Meanwhile, George needs a distraction and begrudgingly agrees to go on a date with a Bible School teacher.

Zoe is happy that Wade has decided to stay in town, but struggles to get him to notice her romantic gestures. Someone from Brick's past pays him a visit. Lavon and George want the same thing.

Wade tries to bring customers back to the Rammer Jammer by securing a surprise musical performance.

AnnaBeth has a dream in which BlueBell's founder prophesies five omens that will proceed the town's demise; Wade and Zoe have different opinions on marriage; George gets a potentially life-changing offer.

As Zoe and Wade try to work out their issues, Zoe makes a life-changing decision and Wade does everything he can to make it happen before their baby is born. Lavon feels guilty about misleading Lemon and is determined to make things right. Meanwhile, George and AnnaBeth are frustrated with their current situation, leaving them with a big decision to be made.