With Lavon preoccupied with his personal life, he lets his Mayoral duties slip at the worst time, as BlueBell’s Pioneer Day is fast approaching and a reporter from Southern Living magazine is in town. Seeing that he needs help, Zoe and Wade volunteer to help him out by playing BlueBell’s “Founding Couple.” Zoe is also trying a new tact when it comes to her relationship with Wade, which has her taking on many new projects. Lemon and AnnaBeth devise a plan to get Lavon to let them cater the First Feast, in order to get some publicity for their new business. Meanwhile, George gives advice to Brick on how to handle his new relationship.

Wade is excited to compete in the Battle of The Bands competition so he can use the prize money to open up his own bar, but Zoe’s suggestion that George play in the band ultimately backfires. Lemon finds herself alone for the weekend until she talks Magnolia (Claudia Lee) into some sisterly bonding. Meanwhile, Lavon, who has seemingly given up on love, agrees to help Tom (Ross Philips) with his relationship, which in turn opens his eyes to his own future.

When the town decides to put on a performance of Shakespeare's most iconic scenes, George and Zoe refuse to play Romeo and Juliet, but eventually agree just to prove to everyone that they are over each other. Lemon and Wade are excited about taking over the reigns at the Rammer Jammer, but things come to a halt when they lose all the staff two days before opening. Meanwhile, Brick decides to offer a week of free counseling to everyone in BlueBell and winds up helping the two most unlikely people, but in his effort to help others he learns a secret he has been keeping from himself.

After Zoe tricks Jonah into spilling a secret about Brick, she unintentionally makes things worse for Brick in his love life. Following Brick’s advice, Zoe decides she must finally express her feelings, but timing never seems to be her strong suit. Wade and Lemon must learn to work together, but things go awry when they each try to prove that they know what is best for the new Rammer Jammer. Knowing what Wade and Lemon are up to, Lavon and AnnaBeth agree to not get involved, but that might be easier said than done. Meanwhile, Tansy’s brothers surprise her with an unexpected visit, leaving George to look after them and put up with their wild antics.

Zoe's attempts at online dating hit a few snags until Rose and Max take matters into their own hands and play matchmaker. Faced with yet another set back with the Rammer Jammer, Lemon and Wade are close to throwing in the towel. George tries everything he can think of to prove to Tansy that they belong together, but she still has her doubts. Brick and Shelby decide that they might have acted too rashly, which forces them to make a difficult decision about their future together. Meanwhile, Lavon refuses AnnaBeth's help in stopping the feud with the competing town's Mayor, leaving her to take a different tact.

After having a rough time in BlueBell, Zoe decides a little time in New York City might be the perfect opportunity to give her some much needed perspective. But a medical emergency on the plane forces her to complete the trip with an unexpected companion. George struggles with his constant relationship misfortunes, until he runs in to Lily Anne, who helps him with his heartache. When Lemon promises that the Rammer Jammer will be having a special concert with the band Gloriana, she must scramble to make it happen, with the less-than-enthusiastic help of Wade. Meanwhile, Lavon discovers that the opposing town's Mayor has stolen something dear to him and enlists the help of the townspeople to get it back.

After spending the summer in New York City, Zoe is ready to make her move more permanent, but first she must return to BlueBell for one last thing. Upon her return Zoe, discovers that no one in town is very happy to see her, except for Lavon. Desperate for Brick to give her a good reference, she agrees to help him track down George and get him to resurrect the Founders Day parade that has been canceled. Needing to find George quickly, Zoe enlists Lemon’s help but accidentally discovers Lemon is hiding a dirty little secret. Meanwhile, Lemon also devises a plan to help Wade save face in front of Zoe.

Lavon and AnnaBeth invite Zoe and Joel (Josh Cooke) to dinner; Lemon meets Alabama's most eligible bachelor (Ryan McPartlin); George makes a bad decision that could impact his friendship with Lavon.

Zoe tries to improve the town's perception of Joel; George is pleasantly surprised with Lynly; Lavon is desperate to be part of the Gazebos of Alabama calendar.

Zoe beings to grow leery of how much time Joel and Wade hang out, especially when it begins to interfere with Joel's writing. Ready to blame it all on Wade, Zoe does her best to entice Joel back into writing. Lavon is using the excuse of coaching his track team to avoid talking to AnnaBeth. Meanwhile, Lemon encourages Brick to start dating again. George and Lynly discuss whether they want to talk to Lavon about their feelings for each other.

When Brick is asked to help with the local cabaret, he nominates Zoe to save the day. Lavon feels defeated about the possible merger with Fillmore, so it is left up to AnnaBeth and Lemon to motivate him to put up one last fight. Lynly continues to become more jealous of George's close friendship with Tansy, and keeps a close on eye him. Meanwhile, Wade is excited about his new romance, but grows concerned when he notices that she is pulling away.

Zoe and Joel finally buy a house, but soon realize neither of them make enough money to fix up the place. Brick agrees to help Zoe out but only if she can get the townspeople to lose 500 pounds collectively for Health and Wellness Month. Joel is struggling with his novel and decides to follow Wade around for research, but when Wade leaves Joel to alone to run the bar, Joel finds himself in some trouble. Meanwhile, AnnaBeth struggles to mask her feelings by throwing a last-minute bachelorette party for a friend.

Zoe reluctantly agrees to allow Joel to throw her a birthday party at Lavon's to help cheer him up, but things go awry when her mom surprises her with a visit. Vivian wants to meet Wade's dad, but Wade is leery of how she might react. AnnaBeth gets an interesting request from the Belles that she was not expecting but, in light of recent developments might be the perfect distraction for her. Meanwhile, George is determined to prove to Tansy that his nemesis Scooter McGreevy has not changed and is fooling everyone.

When Zoe’s mom takes her on as a client, Zoe is secretly thrilled that she will finally get her mother’s undivided attention. Brick is surprised to hear that Lemon is returning to town soon, so he enlists Lavon’s help to throw a welcome home party for her. However, her return hits an unexpected snag and she is forced to turn to Wade for help. Meanwhile, George is roped into helping Magnolia.

Joel hires unreliable workers to assist with the renovations; Lavon tries to keep busy by organizing a renaissance fair; Wade is excited about an upcoming anniversary.

Zoe and Joel are frustrated by all the snags they keep running into while trying to remodel their new home. Rose persuades Lavon to agree that BlueBell will be sister cities with a town in France. Lemon convinces George to help her out with a business venture, but in order for things to go smoothly, Wade has to play peacemaker. Meanwhile, Brick sees an opportunity to become BlueBell's Man of the Year, but he soon discovers he has some tough competition.

When Wade's dad asks Zoe for help with his love life, she is happy to get involved, until Wade advises her that no good can come from it. Lavon recruits George to help persuade the city comptroller to change BlueBell's billing on an exit sign, but finds himself in competition against his rival, Mayor Gainey. Meanwhile, Lemon continues to try to raise Fancie's profile, but all her plans seem to go up in flames.

Zoe tries to be a supportive friend to Wade, but when she makes a grand gesture, Wade is forced to make a tough decision about his future with the Rammer Jammer and BlueBell. Lavon and George meet their hero Don Todd, who helps them see things in their life more clearly. Grandma Bettie tries to convince Lemon that she has to take her search for a suitable husband more seriously. Meanwhile, AnnaBeth is trying to picture her future with Davis.

Zoe is happy that Wade has decided to stay in town, but struggles to get him to notice her romantic gestures. Someone from Brick's past pays him a visit. Lavon and George want the same thing.

Zoe to tries ignore her problems with Wade and focus on work; Wade asks Lemon for advice about Zoe.

Wade and Zoe finally start to make progress after weeks of relationship issues.

Wade tries to bring customers back to the Rammer Jammer by securing a surprise musical performance.

Zoe forces Wade to change his ways after seeing him flirting with some women.

Zoe gets sad when she realizes she doesn't have an heirloom to pass down to their child, so Wade makes it his mission to find something from one of their pasts. Brick is disappointed when everyone forgets his birthday, so when Lavon and Wade invite Brick on a fishing excursion, he thinks he is being led to a surprise party. Lemon and Zoe try make plans to have a girls’ day, but things do not go as planned. Meanwhile, George’s parents come to town and they are shocked by who he is dating and his new job.

AnnaBeth has a dream in which BlueBell's founder prophesies five omens that will proceed the town's demise; Wade and Zoe have different opinions on marriage; George gets a potentially life-changing offer.

As Zoe and Wade try to work out their issues, Zoe makes a life-changing decision and Wade does everything he can to make it happen before their baby is born. Lavon feels guilty about misleading Lemon and is determined to make things right. Meanwhile, George and AnnaBeth are frustrated with their current situation, leaving them with a big decision to be made.