After being deserted by her husband, Texas housewife Riley Parks takes a job at a seemingly traditional day spa only to learn that sexual favors are being offered there on the side. Conflicted at first, she seizes the opportunity and takes the job.

When Linette is made co-chair of a Beaumont social event, Riley balks at facing the community and the rumors about Kyle. Meanwhile, a law student comes to The Rub looking for extras, and Riley delivers—only to discover his connection to one of her co-workers. putting their secret in jeopardy.

A co-workers announcement to elope leads Riley to wonder about the imperfections of her marriage with Kyle. Meanwhile, the Curl Up & Dry Salon is up for sale, but Linette and Lacey balk at the prospective new buyer. Lacey reveals she has also been hiding a secret from Riley. Riley is concerned about a new girl in Evan's life. Riley coaches an insecure client on some basic dating techniques.

Tensions grow between Riley and her co-worker, Selena, when Selena and Evan begin dating. Meanwhile, Riley considers the lack of a male role model in the house when her son, Travis, gets caught in a "curious situation" with Taylor's daughter. Riley lends advice to one of her clients, a rodeo cowboy. when his relationship hits a wall. Linette tries to compete with Taylor when she applies for a loan to buy the salon.

Riley gives romance a try with the very charming and ever persistent Dr. Mark. But what starts as an elegant date at a country club event, ends with her past coming back, turning Riley's world upside-down. Meanwhile, Dee Ann lands in hot water when she gets involved with a high-powered client. And Linette and Lacey face their first day of the "Reign of Taylor" at the Curl Up & Dry.

Kyle returns to find Riley and the family he abandoned anything but welcoming. Meanwhile, Riley is entrusted with the reins of The Rub of Sugar Land after Georgia is tipped off that authorities have her on their radar. This added new authority, however, puts Riley's secret life in jeopardy of being exposed.

Riley and Kyle are mid confrontation and find themselves interrupted by local cop, Nathan. His presence is not a welcome one, but the purpose of his visit is for a reason that neither of them could have imagined. Evan and Riley's bond grows stronger in the wake of this conflict with Kyle. At the spa, Riley inherits a new client, Judge Overton aka "Mr. Louboutin," whose love for expensive shoes rivals her own. And Taylor makes some changes to the salon that will require Lacey and Linette to become more independent with their clients and their finances. Riley befriends the mother of one of Travis' classmates, who is a welcome relief amidst the gossiping moms in the wake of Kyle's return.

Linette has a car accident and temporarily moves in with Riley while she recovers. Evan secretly takes on a dangerous job so he can help Riley with some of the financial burden she is managing. When Riley and Lacey uncover the truth about his recent injuries, Evan winds up revealing an even bigger decision about a career change. Kyle’s mistakes continue to burden Riley and Evan as they try to move forward with their relationship. Riley decides to make the Rub of Sugarland co-ed and hires a male masseur, much to Georgia’s dismay. Meanwhile, an ex-war vet client needs more care than Riley can handle.

When Riley discovers that Linette wants Katie to enter the Beaumont Belles Mother/Daughter pageant, Riley struggles with her decision and turns to Kyle for advice. At The Rub of Sugarland, a co-ed locker room creates awkward encounters between Selena and Derek, meanwhile Riley has an awkward encounter of her own when an 18-year-old virgin, J.D. Junior, is on her table. When Travis begins acting up at school, Evan offers to take Travis to visit Kyle in jail. Riley and Evan continue to face the challenges of their relationship now that Kyle is back in their lives. Lacey and Dale visit a fertility specialist.

When Riley forms a personal connection to a wealthy and fellow single dad client, Dylan, she finds herself in tempting and unfamiliar territory. When Kyle loses all his visiting privileges after fighting with a fellow inmate, Riley feels the impact more than she could have predicted. Riley, Selena, and Nikki get creative when the electricity in the spa goes out. Meanwhile, Georgia helps Lacey throw a baby shower for Dale’s obnoxious sister, Earlene.

As Riley struggles with her marriage and recent decisions at work, she and Lacey decide to attend church with Georgia and Harold. Also, Harold plans a romantic gesture for Georgia. Kyle prepares to testify against his former employer and gets guidance from his lawyer, Graham. Meanwhile Selena warns Derek about his overzealous client Lisa, but reveals more about herself in the process than she intended. Evan takes his first real step moving on from Riley when he and Shelby have their first date.

When Lacey gets attacked by a man breaking into Riley’s home, both Riley and Kyle feel responsible. Riley goes on a mission to find out the identity of the man who broke into her home. When Evan’s investigation with the police is moving too slow, Riley turns to Georgia for help. Meanwhile, Selena discovers a secret about Nikki and Derek. Riley helps her client, Ben Miller, calm his nerves before he goes out on a date with the girl of his dreams.

Lacey copes with the aftermath of the break-in and her attack. Attempting to cheer her up, Riley convinces her to attend their high school reunion. When Taylor sees her soon to be ex-husband, Beau, moving on with another woman at the reunion, Taylor reacts causing Riley to intervene. Meanwhile at the Rub of Sugarland, Selena warns Derek that his client, Lisa wants to take their relationship to the next step, outside the spa. Evan tries to focus on his relationship with Shelby but his past with Riley keeps intruding. Linette struggles with rehab and leans on Kyle for support.