Dr. Joel Fleischman arrives in Anchorage, Alaska to fulfill his part of a bargain that paid $125,000 for his medical education in exchange for service in the state as a doctor. Sure, it'll be tough for a guy from New York to adjust to Anchorage, but... then he learns Anchorage doesn't need him, and he's been assigned to Cicely, a small remote town owned and dominated by the strong minded Maurice Minnifield, a former astronaut set on developing his little part of Alaska into a vacation paradise and equally decided to make Fleischman honor his professional obligations.

Ed asks Dr. Fleischman to help him convince his uncle, a traditional tribal medicine man, to seek medical treatment for a health problem. A self-reliant Maggie chides Joel about being helpless around the house. Chris angers Maurice when he reads some poetry by Walt Whitman and uncovers some facts about the poet's life that Maurice would prefer not knowing.

Joel's mind is on helping Maurice sell Alaska as the "new Riviera" to two Japanese businessmen in hopes of becoming the "attending physician"--and playing golf--at their proposed resort. Meanwhile, Holling has proposed to Shelly when he learns that she is carrying his child, when the wedding day arrives, he is somewhat reluctant to go through with ceremony.

A virulent strain of flu, whose only treatment is a smelly Indian concoction brewed up by Marilyn, keeps Joel from enjoying a visit by Elaine, his New York fiancée who is developing a friendship with Maggie.

A young man from Saskatchewan further rocks the already delicate relationship between Shelly and Holling. Ed suffers from writer's block and a lack of focus as he tries to begin work on his blockbuster movie. Maggie and Rick tiptoe around ""Maggie's curse"" when he shows symptoms of a serious medical problem.

The approach of the Aurora Borealis and the constant light produces some strange behavior among the residents of Cicely. Chris abandons the radio station to build an unusual piece of modern sculpture and to get acquainted with a new soul mate that has come into town on some predestined mission. Joel journeys into the back woods to visit an isolated forest ranger and, when he gets stuck coming home, remembers the stories of a strange Bigfoot-like creature named Adam rumored to be roaming the area. Joel is rescued by Adam, who turns out to be real and a damn good cook, only when he returns to town no one believes him.

Joel receives a "Dear John" letter from Elaine, who has decided to marry an older judge, and a concerned Ed enlists Maggie to help him deal with it. Holling regrets buying a satellite dish for Shelly, who soon develops into an international television junkie.

The infamous O'Connell curse seems to have claimed another victim when a falling satellite hits Rick. Maurice has mixed feelings about selling some property for an outrageously high price to a couple he disapproves of, and Shelly becomes confused when Holling is really enjoying his reunion with an old lady friend from his distant past.

Maggie is devastated when the unveiling of a statue in Rick's memory uncovers his life and loves away from Cicely. Maurice stumbles in his pursuit of Officer Semanski when she learns he favors tax loopholes. Joel is kidnapped and held prisoner by the reclusive Adam and his hypochondriacal mate Eve.

Maggie must come to grips with her 30th birthday and the ghosts of her dead boyfriends by using an Indian ritual allowing her to lay the past to rest. Marilyn decides it's time to learn to drive and gets Ruth-Anne and Chris to give her lessons. Maurice drives the citizens crazy when he begins to write his memoirs.