As Akari Akaza enters middle school, she decides to join the Amusement Club alongside her friends, Kyōko Toshinō and Yui Funami. They are later joined by Akari's classmate, Chinatsu Yoshikawa, who originally intended to join the now-defunct tea ceremony club, but is convinced to join the Amusement Club. Noticing Akari's lack of presence, the girls try and come up with ways of improving her personality.

Ayano unwittingly gets dragged along by Kyōko, Yui and Chitose to a doujinshi convention in Tokyo to help Kyōko sell her dojin. Himawari and Sakurako work on their summer homework, where Sakurako talks about why she joined the student council. Meanwhile, Akari and Chinatsu have a confusing conversation about the latter's feelings towards Yui, which leads to Chinatsu practicing "kissing" on Akari against Akari's will just as Yui and Kyōko walk in.

With Christmas coming up, Kyōko holds a lottery to arrange the girls into pretend couples for mock dates. Kyōko and Chinatsu go to the movies and the arcade, Akari and Chitose visit some cafés, Himawari and Sakurako go to a restaurant while Ayano and Yui just sit around talking about their friends. Later, the girl's spend New Year's at home where they check their greetings cards from each other.

Akari, Kyoko and Yui reminisce their childhood days when they were being bullied by a certain pink-haired girl. Later, a bump on the head causes Kyoko to become uncharacteristically polite. The others soon begin to miss the old Kyoko, especially when Kyoko plans to disband the Amusement Club, so they decide to hit her on the head again to return her to normal.

As the girls travel to a hot spring inn, Akari dreams of being the popular and well admired main protagonist that she always desired to be. Once at the inn, the girls play some ping pong and relax in the baths before watching a Mirakurun movie.

The girls come to Comuket to help Kyōko run her doujin table, which is showing off a fan-made anime of Majokko Mirakurun in which Mirakurun fights against Team Giga Giga after they steal all the balls in the world. After selling out their stock, the girls go around in cosplay, where Chinatsu once again ruins the image of Mirakurun for young children. After Comiket, Kyōko brings up a box of conversation topics, including some weird ones.

Whilst clearing out the closet, the Amusement Club finds a time machine which accidentally sends Akari back to the day before she started middle school. Stuck in the past until she can figure out how to fix the time machine, Akari decides to try and rectify the mistakes her past self made so she'll have a bigger presence. She ends up being spotted by Akane, who remains supportive of her. After failing her attempts to rectify her embarrassing middle school debut, Akari goes to Nana to ask for help in fixing the time machine. As Akari spends the next week hiding out in Akane's room, Akane warns her that changing her past might replace her old memories. As Nana manages to fix the time machine, Akari spots one more opportunity to save the presence by delaying Ayano from interrupting her, but stops when she thinks about losing her old memories. As Akari returns to the present, she finds everyone has been worried about her since she had disappeared for a week.

Kyōko brings a bunch of old toys to the clubroom for everyone to play with. Later, the school holds a culture festival in which the Amusement Club and School Council put on a bizarre production of Snow White, with Kyōko in the lead role.