Archie reluctantly agrees to escort Cheryl to her family’s official start of maple syrup tapping because he gets an offer that could help his future. Archie starts to become skeptical of the real reason the Blossoms are so eager to help him, however he gets some helpful information for Betty about her sister. Veronica is trying to be nice and unbeknownst to her, befriends a classmate that her father’s illegal doings has hurt. Hermione is conflicted about telling Fred the truth. Meanwhile, Alice is ready to get revenge on the Blossoms once and for all with the help of her two daughters.

Riverdale High's sock hop is around the corner and Archie has his sights set on taking Veronica (Camila Mendes) to the dance. Betty is confused when Kevin appears uninterested in taking things to the next level with her. Elsewhere, Jughead takes aim at Pep Comics, and Toni attempts to convince Cheryl to let Fangs perform at the sock hop.

It's time for the town's annual Miss Teen Riverdale pageant and Betty, Veronica, Cheryl and Toni each have their own reasons for entering. However, when Alice doesn't allow Ethel to enter the pageant, the girls band together to make sure she has a fighting chance.