Wil Anderson als Himself - Host
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Beer
Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch" includes a competition between two advertising agencies to make an ad for whale meat.
WeiterlesenUndies
Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad.
Ads critiqued this week:
Agent Provocateur - Proof
Holeproof - Nothing
Bonds - Mash
Antz Pantz - Sic 'Em Rex
Underdaks - Airport
Emporio by Armani - David Beckham
Calvin Klein - Mark Wahlberg
Ecko Unltd - Still Free
Pakistan International Airways - Twin Towers
WeiterlesenBanks
his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget Taylor and Matt Eastwood.
Ads discussed were: "Transport for London - Moonwalking Bear"; the ads from the four biggest banks in Australia;
Chevrolet - Tahoe Anti-Ads; and "Philadelphia Cream Cheese - New Girl in Heaven". The pitch was to make celibacy sexy.
WeiterlesenChocolate
Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Segments include the bum-vertising challenge: what would you advertise on homeless people?
How Do You Sell... chocolate.
The Pitch: the Australian Democrats.
Ad of the Week: Head & Shoulders dandruff shampoo.
Endorse Me: David Hicks.
Weiterlesen4WD
The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and Bram Williams.
The segments include: What's Wrong With This Ad? a dog food ad.
How Do You Sell... four wheel drives. The Pitch: plastic bags.
Ad of the Week: a sex trafficking ad featuring Emma Thompson; Brad Pitt in an Edwin jeans ad.
WeiterlesenFeminine Hygiene
Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French crime channel ad.
How Do You Sell... feminine hygiene products.
The Pitch for child labour.
Ad of the Week: Ricky Ponting's many endorsements.
WeiterlesenRoad Safety
Wil, Todd, and Russel are joined by Bridget Taylor and Dan Gregory to decide what kind of commercial endorsement would be appropriate for John Howard,
How Do You Sell... road safety ads,
The Pitch: Invading New Zealand,
Ad of the Week: Cheap warehouse ads & the Gruen Beauty Shouty Ad.
The show finishes with a parody of a shouty ad, for 'Power Thirst'.
WeiterlesenTelcos
This week's panel consists of Todd, Russel, Dee Madigan, and Matt Eastwood.
The segments ask: What to advertise on sheep?
How Do You Sell... phones.
The Pitch to embrace global warming.
Ad of the Week: blender vs iPhone.
Jesus Gruen beer viewer ad.
WeiterlesenSkincare
This week's panel consists of Todd, Russel, Jane Caro, and Bram Williams.
The segments talk about Nude Creams, the Back up, and Brand Builders
How Do You Sell... Skin Care.
The Pitch: Buy Nothing Day.
Ad of the Week: Cover Girl Make-up - Rihanna
WeiterlesenCannes
This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory.
The segments talk about Zoot Reviews, the Whopper Freakout, Schweppes "Burst" and the Cadbury's Gorilla
How Do You Sell... Skin Care.
The Pitch: Anti-Tourism Campaign.
Ad of the Week: Football Superstar
WeiterlesenAustralia
In this episode : How Do You Sell: Australia, The Pitch: Nuclear Power, Ad of The Week: CareerBuilder.com
WeiterlesenOral Care
In this episode : How Do You Sell: Oral Care, Ad of The Week: Witchery Mens, The Pitch: Don Bradman
WeiterlesenBottled Water
In this episode : How Do You Sell: Bottled Water, Ad of The Week: Fake Internet Ads, The Pitch: Ice to Eskimos
WeiterlesenPetrol
In this episode : How Do You Sell: Petrol, Ad of The Week: Damage Control, The Pitch: Synchronised Swimming for Aussie Men
WeiterlesenWeight Loss
In this episode : How Do You Sell: Weightloss, Ad of The Week: Sexual Abuse, The Pitch: The GFC's effect on CEOs
WeiterlesenBreakfast Cereal
In this episode : How Do You Sell: Breakfast Cereal, Ad of The Week: The Million Project, The Pitch: Cosmetic Surgery for Children
WeiterlesenTobacco
In this episode : How Do You Sell: Tobacco, Ad of The Week: Cruelty to Actors, The Pitch: Bring 2012 Olympics to Australia
WeiterlesenYourself
In this episode : How Do You Sell: Yourself, Ad of The Week: Coca Cola's Health Claims, The Pitch: Cane Toads For Pets
WeiterlesenMeat
In this episode : How Do You Sell: Meat, Ad of The Week: Speight's Beer, The Pitch: Fat Pride
WeiterlesenHamburgers
In this episode : How Do You Sell: Hamburgers, Ad of the Week: GE sexy mine workers, The Pitch: Make Australians give up their public holidays
WeiterlesenCleaning Products
How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products.
The Pitch: Save the Blobfish
Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.
WeiterlesenThe World Cup
How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup.
Time Tunnel:From 1981 hello sexy Nix.
The Pitch: Visit Asbestos
Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.
WeiterlesenMasterChef
How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising.
The Pitch: Western Australia should become it's own country
Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it.
WeiterlesenDeodorant
Endorse Me: Kevin Rudd
How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising.
The Pitch: Oil spills
Ad of the week: Analysing the award winning Old Spice ad.
Weiterlesen3D Television
How do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand?
The Pitch: Urine
Ad of the week: McDonalds introduction of the Mighty Angus and the Gand Angus campaine was their most successful launch. What made sale increase to the tune of an extra $2 million a week?
WeiterlesenNon-drinking
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Milk
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Shaving
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Religion
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Insurance
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Infomercials
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Airlines
Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You Sell? we look at airlines and On the Pitch - NZ and Australia One Country.
WeiterlesenSupermarkets
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Banks (Part II)
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Animal Rights & Pillows
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Condoms
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Snack Bars
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Billboards
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Shampoo
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Sportsbetting
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