Wil Anderson as Himself - Host

Episodes 40

Beer

0%
May 28, 2008
1x1

Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch" includes a competition between two advertising agencies to make an ad for whale meat.

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Undies

0%
June 4, 2008
1x2

Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad.

Ads critiqued this week:

Agent Provocateur - Proof

Holeproof - Nothing

Bonds - Mash

Antz Pantz - Sic 'Em Rex

Underdaks - Airport

Emporio by Armani - David Beckham

Calvin Klein - Mark Wahlberg

Ecko Unltd - Still Free

Pakistan International Airways - Twin Towers

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Banks

0%
June 11, 2008
1x3

his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget Taylor and Matt Eastwood.

Ads discussed were: "Transport for London - Moonwalking Bear"; the ads from the four biggest banks in Australia;

Chevrolet - Tahoe Anti-Ads; and "Philadelphia Cream Cheese - New Girl in Heaven". The pitch was to make celibacy sexy.

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Chocolate

0%
June 18, 2008
1x4

Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Segments include the bum-vertising challenge: what would you advertise on homeless people?

How Do You Sell... chocolate.

The Pitch: the Australian Democrats.

Ad of the Week: Head & Shoulders dandruff shampoo.

Endorse Me: David Hicks.

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4WD

0%
June 25, 2008
1x5

The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and Bram Williams.

The segments include: What's Wrong With This Ad? a dog food ad.

How Do You Sell... four wheel drives. The Pitch: plastic bags.

Ad of the Week: a sex trafficking ad featuring Emma Thompson; Brad Pitt in an Edwin jeans ad.

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Feminine Hygiene

0%
July 2, 2008
1x6

Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French crime channel ad.

How Do You Sell... feminine hygiene products.

The Pitch for child labour.

Ad of the Week: Ricky Ponting's many endorsements.

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Road Safety

0%
July 9, 2008
1x7

Wil, Todd, and Russel are joined by Bridget Taylor and Dan Gregory to decide what kind of commercial endorsement would be appropriate for John Howard,

How Do You Sell... road safety ads,

The Pitch: Invading New Zealand,

Ad of the Week: Cheap warehouse ads & the Gruen Beauty Shouty Ad.

The show finishes with a parody of a shouty ad, for 'Power Thirst'.

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Telcos

0%
July 16, 2008
1x8

This week's panel consists of Todd, Russel, Dee Madigan, and Matt Eastwood.

The segments ask: What to advertise on sheep?

How Do You Sell... phones.

The Pitch to embrace global warming.

Ad of the Week: blender vs iPhone.

Jesus Gruen beer viewer ad.

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Skincare

0%
July 23, 2008
1x9

This week's panel consists of Todd, Russel, Jane Caro, and Bram Williams.

The segments talk about Nude Creams, the Back up, and Brand Builders

How Do You Sell... Skin Care.

The Pitch: Buy Nothing Day.

Ad of the Week: Cover Girl Make-up - Rihanna

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Cannes

0%
Season Finale
July 30, 2008
1x10

This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory.

The segments talk about Zoot Reviews, the Whopper Freakout, Schweppes "Burst" and the Cadbury's Gorilla

How Do You Sell... Skin Care.

The Pitch: Anti-Tourism Campaign.

Ad of the Week: Football Superstar

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Australia

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March 18, 2009
2x1

In this episode : How Do You Sell: Australia, The Pitch: Nuclear Power, Ad of The Week: CareerBuilder.com

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Oral Care

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March 25, 2009
2x2

In this episode : How Do You Sell: Oral Care, Ad of The Week: Witchery Mens, The Pitch: Don Bradman

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Bottled Water

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April 1, 2009
2x3

In this episode : How Do You Sell: Bottled Water, Ad of The Week: Fake Internet Ads, The Pitch: Ice to Eskimos

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Petrol

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April 8, 2009
2x4

In this episode : How Do You Sell: Petrol, Ad of The Week: Damage Control, The Pitch: Synchronised Swimming for Aussie Men

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Weight Loss

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April 15, 2009
2x5

In this episode : How Do You Sell: Weightloss, Ad of The Week: Sexual Abuse, The Pitch: The GFC's effect on CEOs

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Breakfast Cereal

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April 22, 2009
2x6

In this episode : How Do You Sell: Breakfast Cereal, Ad of The Week: The Million Project, The Pitch: Cosmetic Surgery for Children

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Tobacco

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April 29, 2009
2x7

In this episode : How Do You Sell: Tobacco, Ad of The Week: Cruelty to Actors, The Pitch: Bring 2012 Olympics to Australia

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Yourself

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May 6, 2009
2x8

In this episode : How Do You Sell: Yourself, Ad of The Week: Coca Cola's Health Claims, The Pitch: Cane Toads For Pets

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Meat

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May 13, 2009
2x9

In this episode : How Do You Sell: Meat, Ad of The Week: Speight's Beer, The Pitch: Fat Pride

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Hamburgers

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Season Finale
May 20, 2009
2x10

In this episode : How Do You Sell: Hamburgers, Ad of the Week: GE sexy mine workers, The Pitch: Make Australians give up their public holidays

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Cleaning Products

0%
June 16, 2010
3x1

How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products.

The Pitch: Save the Blobfish

Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.

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The World Cup

0%
June 23, 2010
3x2

How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup.

Time Tunnel:From 1981 hello sexy Nix.

The Pitch: Visit Asbestos

Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.

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MasterChef

0%
June 30, 2010
3x3

How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising.

The Pitch: Western Australia should become it's own country

Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it.

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Deodorant

0%
July 7, 2010
3x4

Endorse Me: Kevin Rudd

How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising.

The Pitch: Oil spills

Ad of the week: Analysing the award winning Old Spice ad.

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3D Television

0%
July 14, 2010
3x5

How do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand?

The Pitch: Urine

Ad of the week: McDonalds introduction of the Mighty Angus and the Gand Angus campaine was their most successful launch. What made sale increase to the tune of an extra $2 million a week?

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Non-drinking

0%
July 21, 2010
3x6

We don't have an overview translated in English. Help us expand our database by adding one.

Milk

0%
August 25, 2010
3x7

We don't have an overview translated in English. Help us expand our database by adding one.

Shaving

0%
September 1, 2010
3x8

We don't have an overview translated in English. Help us expand our database by adding one.

Religion

0%
September 8, 2010
3x9

We don't have an overview translated in English. Help us expand our database by adding one.

Insurance

0%
September 15, 2010
3x10

We don't have an overview translated in English. Help us expand our database by adding one.

Infomercials

0%
September 22, 2010
3x11

We don't have an overview translated in English. Help us expand our database by adding one.

Airlines

0%
Season Finale
September 29, 2010
3x12

Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You Sell? we look at airlines and On the Pitch - NZ and Australia One Country.

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Supermarkets

0%
August 3, 2011
4x1

We don't have an overview translated in English. Help us expand our database by adding one.

Banks (Part II)

0%
August 10, 2011
4x2

We don't have an overview translated in English. Help us expand our database by adding one.

Animal Rights & Pillows

0%
August 17, 2011
4x3

We don't have an overview translated in English. Help us expand our database by adding one.

Condoms

0%
August 24, 2011
4x4

We don't have an overview translated in English. Help us expand our database by adding one.

Snack Bars

0%
August 31, 2011
4x5

We don't have an overview translated in English. Help us expand our database by adding one.

Billboards

0%
September 7, 2011
4x6

We don't have an overview translated in English. Help us expand our database by adding one.

Shampoo

0%
September 14, 2011
4x7

We don't have an overview translated in English. Help us expand our database by adding one.

Sportsbetting

0%
Season Finale
September 21, 2011
4x8

We don't have an overview translated in English. Help us expand our database by adding one.

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