Hinatazaka46's variety show following the format of the prequel Hiragana Oshi after the group changed their name from Hiragana Keyakizaka46 to Hinatazaka46. The show started on 7th April 2019 and is aired every Sunday late night 1:05 am JST.

Japanese idol group Hinatazaka46 faces various challenges, ostensibly to teach them the skills they need to become successful idols.