While trying to raise money to prevent his car from being repossessed, George is attracted to Lola, a Frenchwoman who works in a "model shop", an establishment that rents out beautiful pin-up models to photographers. George spends his last twelve dollars to photograph Lola, and discovers that she is as unhappy as he.

Michel Legrand, Agnès Varda, and Anouk Aimee share the story behind the song they created for Jacques Demy's first feature film, LOLA, “C’est moi, c’est Lola".