二嫫（艾丽娅 饰）靠卖麻花面维持生计，丈夫（戈治均 饰）是昔日的老村长，后来落下了病根做不了重活，家中重担全落在二嫫身上。隔壁的“瞎子”（刘佩琦 饰）家有电视和一辆破卡车，在村里算是不错的人家。二嫫的儿子虎子经常跑到“瞎子”家蹭电视看，自尊心颇强的二嫫暗下决心要买台全县最大的电视回家。“瞎子”对二嫫有意思，为她在县城介绍了一份工作并定时接她回村，后来两人在车上发生了关系。村里人对二嫫和瞎子指指点点，“瞎子”老婆（张海燕 饰）和二嫫在家门口打了一架。二嫫去县城卖血，最后终于买回了大电视......

A humble noodle-maker in a remote Chinese province, Ermo feels that she's being taken for granted by family and friends. She decides the best way to impress them is to bring home the biggest, most expensive television set she can find - no matter how many noodles she has to peddle.

Após seu vizinho adquirir uma televisão, uma vendedora de noodles caseiro, fica obcecada por comprar um aparelho também. Esta sátira examina o abraço aos valores capitalistas de Ermo, para destacar as mudanças radicais na sociedade chinesa.