A newlywed wife, Ji-sun moves to her husband's village in a rural area called Sambatgol where it is customary to have glossy charades, incompetence is prolific, and thus poverty is endemic. She starts to endeavor to break down all these vices. Her family and neighbors point accusing fingers at her first, but soon they are influenced by her to combine forces with her. In the meantime, longtime absent father of Gang-du returns to hids wife, who is Ji-sun's strong supporter and the chairperson of the village women's association. Gang-du's father, however, turns out to be an espionage agent sent from North Korea. He makes his mind up to denounce himself by persuasion of his wife, but he and his wife get killed by other espionage agents. At the funeral of these two, Ji-sun and the village people march in resolution of succeeding her will to make more endeavors in the developmental plan of the village.

지순이라는 한 근면한 부인이 게으르고 가난한 마을에 도착한다. 그녀가 남편 영두의 집안이 관습적으로 재래의 결혼의식을 행하는 것을 보고 결혼의식을 없애라고 설득하면서부터 집안이 번창하기 시작한다. 그녀는 또 마을의 아낙들을 모아서 재래의 관습을 개혁해야 할 필요성을 역설한다. 그녀의 생각은 곧 실행으로 옮겨지고 마을은 차차 변화하게 된다. 아내들의 힘찬 행진이 밝은 미래를 향해 계속되고 있는 것이다.