After graduating from University of Malaya with a Bachelor of Laws degree, Rafidah Abdullah entered the entertainment field as one of the original presenters of 3R, an infotainment programme for young women. She began writing scripts for 3R and went on to write for other television programmes such as Satelit, Generasi, Table For Two, Impian Illyana, and Kami.

In 2002, Rafidah received a Chevening scholarship to pursue her Masters in Scriptwriting at Goldsmiths College in the University of London. Since her return in 2006, Rafidah has continued hosting 3R, and has been appointed Unicef ambassador for Malaysia along with her 3R co-hosts.

Rafidah wrote and appeared in the critically acclaimed film Gol & Gincu (2005), which was nominated for Best Screenplay at the 19th Malaysian Film Festival. The film was followed up with a TV series of the same title, for which Rafidah was head writer. Her second screenplay was Pisau Cukur (2009). She also appears in a cameo role in the film Susuk (2008).